Ocado
School holidays
Ocado
School holidays
Creative Concept · Art Direction · Storyboarding · Campaign Design · Motion Direction
Six weeks off. Endless possibilities. Even more snacks.
From unpredictable weather and endless snack requests to keeping the fridge stocked, school holidays bring a whole new set of challenges for parents.
For Ocado's school holidays campaign, I developed four playful, product-led creative concepts for paid social and YouTube.
Four ideas. One creative vision.
I took the lead on creative development, devising four distinct concepts, developing detailed storyboards and presenting the ideas.
Fill the Fridge — Everything you need to keep the whole family happy.
Weather — From beach days to rainy days, whatever the British summer brings.
Snack Survival Guide — A playful take on the never-ending chorus of "SNACK! SNACK! SNACK!"
Little Chefs — Making cooking together part of the holiday fun.
From Storyboard to Screen
I established the visual direction and art directed the motion designers, guiding the animation, transitions, typography and pacing to bring each concept to life.
Alongside the motion creative, I designed and produced the static campaign assets, translating the ideas into bold, colourful social executions.
The Result
Four distinctive creative routes, united by playful storytelling, vibrant product imagery and bold typography — making Ocado the answer to whatever the school holidays throw your way.
