Weight Watchers UK Fall digital campaign

We were asked by Weight Watchers to produce a series of assets that would promote the brand and encourage people to sign up to the programme. This would consist of social assets, digital marketing and print advertising. We started with the brief and evolved the idea into an ‘Every day’ moment for every day people, whereby we would show that Weight Watchers would fit within your every day life.

We shot 8 different members in different locations to act out their ‘Every day’ moment. The planning for which was quite intense and very thorough. For each member I storyboarded the scenario in which they were placed, I then created a brief which contained styling suggestions.
Finally alongside the shoot producer I recced all the locations and created an itinerary for the whole day.